Development of Ice Jellyger Beverage Products as a Business to Train the Spirit of Entrepreneurship Among Students Through Social
Article Sidebar
Entrepreneurship,
Jellygar ,
Product,
Social Media
Main Article Content
Maida Oktalia
Anisa Hasanah
Puri Maharani
Eko Risdianto
Abstract
In addition to marketing products through social media and having an entrepreneurial spirit, sellers or students or entrepreneurs must choose a business that is contemporary and can compete in the social media market such as the Es Jellygar (Fresh Jelly) beverage product business. This research aims to train the spirit of entrepreneurship among students in developing and marketing Ice Jellygar beverage products. This research is an R&D research, the development model used is the 4D model (Define, Design, Develop, and Disseminate). The data analysis method used in this study was carried out through product acceptance tests on consumers. The result of this research is the development of Es Jellygar beverage products, which go through four stages of development: Define, Design, Develop, and Disseminate. The Define stage focuses on finding reference recipes, the Design Stage creates prototypes or product designs, the Develop Stage involves evaluation by experts and prototype testing, and the Disseminate Stage is about introducing products to the public through exhibitions and consumer testing. Marketing products through social media and having an entrepreneurial spirit, sellers or students or entrepreneurs must choose businesses that are contemporary and can compete in the social media market such as the Es Jellygar (Fresh Jelly) beverage product business. So it can be concluded that this business can be an opportunity for entrepreneurs or students as an easy side business, and can compete in the sales field.
Downloads
Article Details
Copyright (c) 2024 Maida Oktalia, Anisa Hasanah, Puri Maharani, Eko Risdianto
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Ambarwati, A., & Sobari, I. S. (2020). Membangun Jiwa Kewirausahaan Di Era Milenial Bagi ahasiswa Institut Stiami Kampus Tangerang Selatan. Jurnal Komunitas : Jurnal Pengabdian Kepada Masyarakat, 2(2), 140–144. https://doi.org/10.31334/jks.v2i2.736
Ariani, M. B. N., SM, A., & Marlina, M. (2022). Meningkatkan Bauran Pemasaran UMKM Pada Kondisi New Normal Melalui Workshop Sistem Daya Saing. Ikra-Ith Abdimas, 5(2), 89–95. https://journals.upi-yai.ac.id/index.php/IKRAITH-ABDIMAS/article/download/1638/1346 Google Scholar
Bari, A. (2020). Menumbuhkan Entrepreneurship Dikalangan Mahasiswa. AL-IMAN: Jurnal Keislaman Dan Kemasyarakatan, 4(1), 22–42. http://ejournal.kopertais4.or.id/madura/index.php/aliman/article/view/3821 Google Scholar
Budiyarsih, Rifai, F. Y. A., & Purwanto. (2023). Pemanfaatan Media Sosial Sebagai Sarana Pemasaran Usaha Mahasiswa Prespektif Maqosid Syariah. Journal of Trends Economics and Accounting Research, 3(4), 501–508. https://doi.org/10.47065/jtear.v3i4.717
Cahayani, N. L. P., Westra, I. K., Ariyati, N. M., Netriani, N. K., & Sau, T. S. B. (2022). Pengaruh Pengunaan Media Sosial dan Pendidikan Kewirausahaan Terhadap Minat Berwirausaha Pada Mahasiswa FKIP Universitas PGRI Mahadewa Indonesia. Jurnal Pendidikan Ekonomi Undiksha, 14(1), 96–102. https://doi.org/10.23887/jjpe.v14i1.47117
Indriyani, R., & Kempa, S. (2022). Pemanfaatan Digital Marketing Bagi Pengembangan Usaha Makanan Dan Minuman. Jurnal Kreativitas Dan Inovasi (Jurnal Kreanova), 2(2), 68–75. https://doi.org/10.24034/kreanova.v2i2.5220
Jesslyn, J., & Winduwati, S. (2021). Pemanfaatan Media Sosial Instagram Pada Online Shop @ivoree.id dalam Memasarkan Produk. Prologia, 5(1), 135. https://doi.org/10.24912/pr.v5i1.8178
Keke, M. E. (2022). The use of digital marketing in information transport in social media: The example of Turkish companies. Transportation Research Procedia, 63, 2579–2588. https://doi.org/10.1016/j.trpro.2022.06.297
Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49(1), 51–70. https://doi.org/10.1007/s11747-020-00733-3
Mallo, H. A. R., & Nugroho, P. I. (2021). Analisis Pendapatan Pengemudi Ojek Online Pada Masa Pandemi Covid-19 di Kota Salatiga. Jurnal Akuntansi Profesi, 12(1), 67. https://doi.org/10.23887/jap.v12i1.33382
Martínez-Peláez, R., Ochoa-Brust, A., Rivera, S., Félix, V. G., Ostos, R., Brito, H., Félix, R. A., & Mena, L. J. (2023). Role of Digital Transformation for Achieving Sustainability: Mediated Role of Stakeholders, Key Capabilities, and Technology. Sustainability (Switzerland), 15(14). https://doi.org/10.3390/su151411221
Mau, B., & Gabriela, J. (2021). Dampak Penggunaan Gadget Terhadap Perkembangan Perilaku Anak Remaja Masa Kini. Excelsis Deo: Jurnal Teologi, Misiologi, Dan Pendidikan, 5(1), 99–110. https://doi.org/10.51730/ed.v5i1.70
Prasetio, T. (2020). Analisis Pengaruh Penggunaan Media Sosial, Motivasi Intrinsik, Dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Mahasiswa. Paper Knowledge . Toward a Media History of Documents, 18(1), 35–46. https://doi.org/https://dx.doi.org/10.36080/js.v18i1.1040
Rafiq, A. (2020). Dampak Media Sosial Terhadap Perubahan Sosial Suatu Masyarakat. Jurnal Ilmu Sosial Dan Ilmu Politik, 18–29. https://doi.org/https://doi.org/10.33822/gk.v3i1.1704
Rahmania, F., Kasidi, K., & Widayati, S. (2022). Pengaruh Pola Pembelajaran Kewirausahaan dan Penggunaan Media Sosial Terhadap Minat Berwirausaha Pada Mahasiswa Prodi S1 Pendidikan Ekonomi Angkatan 2020 Universitas Ivet Semarang. Journal of Economic Education and Entrepreneurship, 3(2), 60–65. https://doi.org/https://doi.org/10.31331/jeee.v3i2.2391
Riswanto, D. (2023). Pendampingan Dan Pemberdayaan Peserta Didik Sekolah Untuk Meningkatkan Jiwa Entrepreneurship Melalui Kegiatan Festival Kuliner. Jurnal PKM :Pengabdian Kepada Masyarakat, 06(06), 684–690. https://doi.org/http://dx.doi.org/10.30998/jurnalpkm.v6i6.20647
Saleh, L., Saranani, M., Ulyasniati, & Milyan. (2023). Pemberdayaan Mahasiswa Melalui Praktek Minuman Aneka Buah Dalam Meningkatkan Minat Wirausaha Mahasiswa Agribisnis. BERSAMA : Jurnal Pengabdian Kepada Masyarakat, 1. Google Scholar
Taqiuddin, H. U., & Mulianah, B. (2022). Pelatihan Wira Usaha Pemuda. Abdinesia: Jurnal Pengabdian Kepada Masyarakat, 2. https://www.iaei-pusat.org/memberpost/kiat- Google Scholar
Utami, F. H., Lumbanbatu, E. M., Aziz, M. F., & Rohayati, S. (2023). Development of “Triangle Pastle” D’croquette as a Culinary Business Assisted by Milkshake Media to Improve Students’ Entrepreneurial Spirit in the Era of Industrial Revolution 4.0. FINGER : Jurnal Ilmiah Teknologi Pendidikan, 2(3), 90–94. https://doi.org/10.58723/finger.v2i3.125
Yusmaniarti, Santi, F., Tamsi, F. L., Marini, & Setiorini, H. (2022). Sosialisasi Media Sosial Sebagai Strategi Pemasaran Untuk Meningkatkan Pendapatan Di Masa Pandemi Bagi Pelaku UMKM. Dehasen Mengabdi, 1(1), 57–60. Google Scholar