Development of Marketing Strategies Using Social Media to Increase Business Sales of Amai Desu Cake Products Among Students in the Industry 4.0 Era
Article Sidebar
Industry 4.0,
Marketing Strategy
Main Article Content
Sehli Harnisa
Hera Anis Kartika
Fransiska Yolanda
Messy Wahyuni
Eko Risdianto
Abstract
Marketing strategy is a form of planning found in the field of marketing. In general, marketing is a social process by which individuals and groups get what they need and want by creating and exchanging products and value with other individuals and groups. Data analysis techniques in research use quantitative descriptive analysis techniques. The data collection technique used in this study was using questionnaire sheets that were distributed directly to 10 respondents. This research was conducted at the University of Bengkulu in March. In this study, the factors or variables used for data collection are social media used, culinary variations offered, target customers / marketing, and turnover. In the study, variable X is the selection of social media, information updates, response to buyers and quality and price, while variable Y is an increase in sales of Amai Desu Cake products. After the distribution of questionnaires to find out opinions, perceptions about Amai Desu Cake (ADC) products. In accordance with the results of the distribution of questionnaires, the response of 10 respondents to amai desu cake (ADC) products received 80%, where this category is located in the criteria for delicious. Based on the results of data processing as a whole factors or variables can be accepted, that social media has a role and benefits in increasing the marketing of Amai Desu Cake (ADC) products or increasing the value of turnover, besides that based on the processed data it can also be concluded that all variables X (selection of social media, information updates, response to buyers and quality and price) have a positive effect on variable Y (culinary business marketing).
Downloads
Article Details
Copyright (c) 2023 Sehli Harnisa, Hera Anis Kartika, Fransiska Yolanda, Messy Wahyuni, Eko Risdianto
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Agustina, D. (2016). Penerapan Analisis Swot Dan Manajemen Mutu Terpadu (Tqm) Dalam Penetapan Strategi Pemasaran Toserba. Jurnal Ekonologi, 3(1), 145–149. https://doi.org/10.2827/jeim.v3i1.1140
Agustina, L. (2019). Perkembangan Ekonomi Digital di Indonesia Strategi dan Sektor Potensial. Jakarta: Puslitbang Aptika dan IKP.
Alfina, A., Khoirina, M. M., & Nastiti, T. A. (2020). Pelatihan Digital Marketing bagi Entrepreneur Di Kota Gresik. Jurnal Abdidas, 1(6), 797–804. https://doi.org/10.31004/abdidas.v1i6.166
Anam, K. (2013). Strategi Pemasaran dan Implementasinya dalam Lembaga Pendidikan. Ta’allum: Jurnal Pendidikan Islam, 1(2), 159-170 Dengan. https://doi.org/10.21274/taalum.2013.1.2.159-170
Arizal, Sukmana, R. A., Ulfah, Y., Shaddiq, S., & Zainul, M. (2021). Strategi Pemanfaatan Facebook Marketplace Dalam Manajemen Periklanan. Syntax Idea, 3(6), 1278–1289. https://doi.org/10.46799/syntax-idea.v3i6.1277
F., R., Santoso, B., & Dewi, E. (2020). Strategi Pemasaran Berdasarkan Analisis Swot Pada Mini Market Di Mutiara Mart Rowotengah Jember. International Journal of Social Science and Business, 4(2), 301–307. https://doi.org/10.23887/ijssb.v4i2.25891
Haris, W. A., Sarma, M., & Falatehan, A. F. (2017). Analisis Peranan Subsektor Tanaman Pangan terhadap Perekonomian Jawa Barat. Journal of Regional and Rural Development Planning, 1(3), 231–242. https://doi.org/10.29244/jp2wd.2017.1.3.231-242
Komalasari, S., & Asbari, M. (2023). Fenomena Pengadilan Netizen: Dampak Negatif Over-sharing? Literaksi: Jurnal Manajemen Pendidikan, 1(1), 67–71. https://doi.org/10.1111/literaksi.v1i01.36
Liedfray, T., Waani, F. J., & Lasut, J. J. (2022). Peran Media Sosial Dalam Mempererat Interaksi Antar Keluarga Di Desa Esandom Kecamatan Tombatu Timur Kabupaten Tombatu Timur Kabupaten Minasa Tenggara. Jurnal Ilmiah Society, 2(1), 1–13. Google Scholar
Musyawarah, I. Y., & Idayanti, D. (2022). Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Usaha Ibu Bagas di Kecamatan Mamuju. Forecasting: Jurnal Ilmiah Ilmu Manajemen, 1(1), 1–13. Google Scholar
Ravi, & Kumar, S. (2021). Social Media Marketing: a Conceptual Study. International Journal of Research and Analytical Reviews (IJRAR), 8(1), 63–71. Google Scholar
Serano, L. (2022). Analisis Strategi Pemasaran Dalam Meningkatkan Daya Saing Melalui Social Media Marketing Di Percetakan Kilat Promosi Medan. Escaf, 1(1), 393–399. Google Scholar
Shinta, A. (2011). Manajemen Pemasaran. Yogyakarta: Universitas Brawijaya Press (UB Press).
Syamsul, A. (2020). Marketing Pendidikan: Strategi Dan Implementasi Pada Lembaga Pendidikan. Tadris : Jurnal Penelitian Dan Pemikiran Pendidikan Islam, 14(1), 112–123. https://doi.org/10.51675/jt.v14i1.75
Yuliawati, L. (2017). Analisis Struktur, Perilaku, Dan Kinerja Industri Makanan Dan Minuman Di Indonesia. Jurnal Ecodemica, 1(2), 266–273. https://doi.org/10.31294/jeco.v1i2.2086