Development of School Tour Video with Wall Tracking Technique (Planar Tracker) as a Promotional Media for The Introduction of Kak Seto School Facilities
Article Sidebar
School Tour,
Video,
Visual Effect,
Wall Tracking
Main Article Content
Kemal Fasya
Ayung Candra Padmasari
Abstract
This study aims to assess the quality improvement of the newly developed video (School Tour Sekolah Kak Seto) compared to the old video (Fasilitas Sekolah Kak Seto) and to understand user responses to the school tour video. This research was carried out because Kak Seto School faces challenges in utilizing digital media as the primary tool in its strategy to promote the school's facilities. Previously, Kak Seto School had a video titled “Fasilitas Sekolah Kak Seto” on its YouTube Channel, focusing on introducing all the facilities available at the school. However, the video has yet to implement visual effects, the text used in the video is still fundamental, the color grading remains dark and inconsistent, and the camera/footage techniques have not met current industry standards. Therefore, developing a new School Tour video for Kak Seto School is necessary, incorporating innovations such as wall-tracking visual effects to convey the school’s facilities better. This study uses the ADDIE development method by Robert Maribe Branch, consisting of analyzing, designing, Developing, Implementing, and Evaluating. The results demonstrate that the school tour video is of higher quality than the previous video, as it has greater engagement. User responses from media and content experts rated the video as "Very Good," while respondent assessments rated it as "Good" as a promotional medium for introducing school facilities.
Downloads
Article Details
Copyright (c) 2024 Kemal Fasya, Ayung Candra Padmasari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Almeida, M. N., Zhang, M., Lopez, W. A. L., Vilalta, C., Sanhueza, J., Corzo, C. A., Zimmerman, J. J., & Linhares, D. C. L. (2021). A comparison of three sampling approaches for detecting PRRSV in suckling piglets. Preventive Veterinary Medicine, 194(December 2020), 105427. https://doi.org/10.1016/j.prevetmed.2021.105427
Darmawan, D., & Latifah, P. (2013). Metode Penelitian Kuantitatif. Rosda.
Dewi, W. N., Nas, C., Aries, J., & Norhan, L. (2022). Perancangan Company Profile Cv. Aaf Print Cirebon Menggunakan Video Animasi Sebagai Promosi Usaha. Jurnal Digit, 12(2), 203–213. https://doi.org/10.51920/jd.v12i2.296
Evanalia, S., Rochim, A., & Fatimah, S. (2023). Komodifikasi Pekerja dan Dampaknya pada Kualitas Pemberitaan di YouTube KompasTV. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 22(1), 69–81. https://doi.org/10.32509/wacana.v22i1.2567
Farida, E. (2019). Media pembelajaran teknologi digital untuk meningkatan efektivitas belajar siswa pada abad-21. Jurnal Didaktika Pendidikan Dasar, 1(1), 87–96. Google Scholar
Farra, S., Miller, E. T., Hodgson, E., Cosgrove, E., Brady, W., Gneuhs, M., & Baute, B. (2016). Storyboard Development for Virtual Reality Simulation. Clinical Simulation in Nursing, 12(9), 392–399. https://doi.org/10.1016/j.ecns.2016.04.002
Najuah, N., Sidiq, R., & Lukitoyo, P. S. (2021). The Development Electronic Module of History using ADDIE Model. International Journal of Educational Research and Social Sciences (IJERSC), 2(6), 1658–1663. https://doi.org/10.51601/ijersc.v2i6.168
Puspasari, R. (2019). Pengembangan Buku Ajar Kompilasi Teori Graf dengan Model Addie. Journal of Medives : Journal of Mathematics Education IKIP Veteran Semarang, 3(1), 137–152. https://doi.org/10.31331/medivesveteran.v3i1.702
Ramírez, J. A. G. (2020). The Storyboard as A Means of Translating Narrations and Concepts into an Animated Web Series. Journal of Anthropological and Archaeological Sciences, 1(5), 124–131. https://doi.org/10.32474/jaas.2020.01.000121
Saftanto, S. D. (2013). Pembuatan Video Company Profile Pada Sekolah Menengah Atas Muhammadiyah 1 Karanganyar. In Seruni-Seminar Riset Unggulan Nasional Inoformatika Dan Komputer, 2(1), 242–245. https://doi.org/10.0809/seruni.v2i1.672
Saragih, A. N., & Andayani, L. S. (2022). Pengaruh Promosi Kesehatan dengan Media Video dan Booklet terhadap Pengetahuan Siswa mengenai Perilaku Sedentari di MAN 1 Medan. Perilaku Dan Promosi Kesehatan: Indonesian Journal of Health Promotion and Behavior., 4(1), 47–58. https://doi.org/10.47034/ppk.v4i1.5996
Taylor, C. L., Kaufman, J. C., & Barbot, B. (2021). Measuring Creative Writing with the Storyboard Task: The Role of Effort and Story Length. Journal of Creative Behavior, 55(2), 476–488. https://doi.org/10.1002/jocb.467
Toil, M., & Purwanto, A. (2015). Pembuatan Iklan Animasi 2D Produk Gula Semut Untuk Koperasi Serba Usaha Jatirogo, Kulon Progo. Jurnal Ilmiah DASI, 16(1), 43–48. Google Scholar
Widyastuti, E., & Susiana. (2019). Using the ADDIE model to develop learning material for actuarial mathematics. Journal of Physics: Conference Series, 1188(1). https://doi.org/10.1088/1742-6596/1188/1/012052
Yulianto, E., Sanjaya, F., & Setiadi, T. (2020). Pembangunan Aplikasi Ujian Online Menggunakan Akses Token & Algoritma Simple Random Sampling: Ujian daring: algoritma: simple random sampling. Symmetry: Pasundan Journal of Research in Mathematics Learning and Education, 5(2), 143–158. https://doi.org/10.23969/symmetry.v5i2.2988