Structuring Creative Practice: Pre-Production as a Site of Collective Learning and Knowledge Formation in Community-Based Media
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Collective Learning,
Community Engagement,
Participatory Media,
Practice-Based Research
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Alhadi Nelsa
Anintya Wanda Permana
Abstract
Background: Community engagement in media and the arts has often emphasized technical skill development and product-oriented outcomes, while the creative process, situated practice, and collective learning remain underexplored. In the context of tourism village promotion, audiovisual pre-production can function not only to improve workflow organization but also to shape how creative practice is understood and enacted within communities.
Aims: This study examines how pre-production structures are introduced in a community context, how participants respond to structured workflows and role distribution, and how video production facilitates collective learning and shared creative knowledge.
Methods: A qualitative practice-based case study was conducted within an interpretive–constructivist paradigm. Data were generated through semi-structured interviews, participatory observation, and reflexive field notes during a facilitated village promotional video project. Data were analyzed using reflexive thematic analysis.
Results: Structured pre-production functioned as an orienting and mediating framework that clarified roles, reduced uncertainty, and enabled collaborative decision-making. The use of accessible planning practices, including mood boards, supported collective engagement in visual thinking. Video production also operated as a site of collective learning, where knowledge was externalized, negotiated, and shared.
Conclusion: Structuring creative practice in community contexts not only improves production processes but also transforms how knowledge is collectively constructed. The study positions pre-production as an epistemic space, contributing to community engagement and practice-based research.
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Copyright (c) 2026 Alhadi Nelsa, Anintya Wanda Permana
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